Google query operators are little tools that allow you to restrict your Google searches so you can find targeted information for your SEO campaigns. This is a great way to get at what you need without taking the long way around, so to speak. How do they work?
They work pretty easily, fortunately! Simply go to a fresh Google page and get to work. Say you want to look at a particular website for a target keyword. This is tremendously useful for SEO purposes. All you’d do is enter:
site:www.targetsite.com target keyword
So, let’s say we want to look at SEOFuel for the keyword “ecommerce.” We’d enter: site:www.seofuel.co.uk ecommerce
And viola. We have results that show us “ecommerce” restricted to this site. Here are a few more that you’ll find useful (and for more still, check out SearchEngineLand’s list).
|inurl:||inurl: ecommerce||You can search for a word/phrase within a given URL|
|intext:||intext: ecommerce||You can search for a word in the main text|
|allintext:||allintext: ecommerce||Search for multiple words in the body of the text.|
|allinanchor:||allinanchor: ecommerce||You can search for multiple words within anchor text.|
|cache:||cache: www.seofuel.co.uk/cachedpage example||With this operator, you can display Google’s cached version of a page.|
*Note: Google operators are case-sensitive!
You can even combine these operators to really zero in on the information you want. Check out GoogleGuide for some tips as there are some operators that cannot be combined.
A little Google finesse can help you access valuable information for your SEO campaigns; experiment with it and see what you can dig up.