UK2 Case Study
UK2 was a new, startup that needed more online visibility urgently. We all know that web hosting is up there with the most competitive niches in the UK. In terms of AdWords, anything to do with Web Hosting is usually in the double digits for every click. SEO for web hosting keywords is, as you can expect, not a simple task. However, we got UK2 the results they needed nonetheless.
What We Did
Fortunately, the client started out with a high budget, which gave us the flexibility to do all the things we needed to do, and to a high degree. for example, we were able to go after the super popular, well known, authoritative links which usually would involve a bit of extra budget to build a relationship with. We were also able to build a greater amount of content for the website's landing pages/blog, and assign a greater resource to making the evaluation of the site more granular. This resulted in us achieving better visibility for some of the really competitive keywords as well as clusters of surrounding keywords, meaning way more traffic from organic sources.