The World Property Network (TWPN)
Having already invested in creating one of the most polished online global property portals, The World Property Network approached us to help them increase in property buyers' & sellers' awareness of their company and services provided, as well as improve organic site visits.
What We Did
Our approach with TWPN was holistic, providing the whole online marketing service. A cocktail of SEO, CRO, Social Media, and a touch of design work. In terms of SEO we approached their visibility from a geographical angle, by targeting the types of properties, matched with the location. Starting from continents/regions, to countries, and then to cities. These different category levels took a lot of content production resource, and a reasonable amount of time to implement, but it was well worth it after seeing the organic visits climb, in correlation with their organic visibility. In addition, we increased the authority of the site's pages in general by pointing relevant links within the property/real estate/travel industry to the TWPN website, naturally helping to increase the rankings for the what TWPN are appearing for.