With so many competing products in the market, Reflex® Nutrition was looking to build more exposure and find it easier for rich supplement hunters to find their product. The main goal here was to increase brand awareness, and increase organic traffic to the site.
What We Did
To help build Reflex Nutrition's brand awareness, we included a combination of Google Ad Display marketing to target websites and content which would most likely be relevant to their target audience, as well as Facebook ad campaigns to target a specific selection of people, targeted by age, gender, area, interests, etc. This helped reach people who are likely to be interested in Reflex Nutrition's products, but aren't actively looking for them. To help increase the organic traffic, we used different SEO strategies to help improve the relevancy, usefulness, trustworthiness and authority of the site. For example, we increased the relevancy by adding more useful content onto the site in the form of information pages, as well as populating already existing landing pages with more information and content. For the authority and trustworthiness, we acquired relevant and authoritative links from health and fitness related sites and blogs. All in all, this resulted in better organic visibility and more traffic from search engines.