Fitness-Mad is a sports and gym equipment supplier, servicing gyms, physiotherapists, personal trainers, and direct customers through their site. Mad's only problem was the lack of organic hits they were getting at the time. They desperately needed more traffic to satisfy their already exceptional conversion rate.
What We Did
Fortunately for us, something that made this project very straight forward was the wide range of products that Mad actually offer, and the different types of fitness that these products apply to. Naturally, we seized the opportunity and took advantage of this by firstly realising which keywords should be allocated to each product, category and sub-category page, according to their search popularity, competitiveness of the product, etc. and then made changes to the website, bit by bit on each and every landing page to make them more relevant, useful and "optimised" for keywords allocated to them by adding and tweaking the content and meta data on the landing page. Also we made sure to eliminate all technical issues by completely auditing the whole site, and then implementing each of the recommendations. On top of all this, and at the same time, we also concentrated on building really useful, relevant, and authoritative links to their website, which seemed to have an affect on the altitude of Mad's rankings.