In such a competitive market, First Light found that it was not getting enough organic traffic in comparison to many of their competitors. So our mission here was to simply increase organic traffic to the site.
What We Did
First Light's organic visibility was virtually nil. So our first priority was to actually get them appearing for things they are categorically relevant to. We analysed keywords for them and targeted more strategic search terms that aren't just relevant, but would also most likely target people who have a high chance in purchasing from their site. To do so we made changes to their website's content structure, making it more relevant and informative for what keyword(s) the page was actually supposed to be about. Alongside this, a comprehensive technical site audit, and a fantastic link building plan helped push things further up the search engines.