Link Building or Outreach as it is now known is constantly evolving.
Google has been known to move the goal posts quite often with what works, what doesn’t, and what may get you penalised. Are they really making it trickier just to make our lives more difficult? Or are they accommodating websites who have a legitimate strategy, and don’t want to use dishonest, underhand shortcuts to exploit the algorithm? We think the latter. In fact, all the Google updates thus far have helped make our lives easier, by giving way for our clients’ websites, who are receiving links outreached from industry-relevant, useful places which aren’t part of a “link farm”, or websites that are just obviously built for SEO purposes.
The Internet, as the name suggests, depends on the linking together of all its component parts – individual websites and pages. Links help web users find related information, and for this reason search engines put a lot of stock in how many other websites link to yours, and more importantly which websites are linking to yours.
How Do We Get it Right?
Within SEO, link building is all about knowing what links will help a company to develop and bolster its online presence, and which will hinder it. Our experienced link building specialists and SEO professionals can work with you to develop a sound link building strategy and then put it in place.
One of the ways we outreach for links is by creating content which people not only enjoy reading, but are also compelled to share with others. We will also help you to craft a reputation as a trusted and respected website, so that other websites will want to link to you, not just to provide extra value to their users but to enhance their own reputation too. But while we will carefully orchestrate the link-building process, we will also ensure that it is an organic one that happens naturally. This not only results in the most positive results, but it is also the type of link building that is favoured by the search engines, who are wary of so-called ‘black hat’ link building tactics such as link farms.