Paid Search, Social Media and
What is Paid Search?
Paid Search marketing is the process of advertising within the sponsored listings of a search engine, partner site or Social Media platform. The service is usually paid for each time a user clicks on the sponsored advertisement (pay-per-click/PPC) or when the advertisement is displayed (cost-per-impression/CPM).
Why Use Paid Search?
Paid search is immediate in nature, your ads can be on page one of search engines within hours. Paid search can be highly effective if managed correctly. Costs can be controlled, sales tracked and revenue attributed easily.