Purple Bricks approached us as a brand new estate agency with a completely different approach to any other estate agent, having their service as completely online, and 24 hours. Allowing them to charge minimal agency fees. With such an exciting concept, we were honoured to be part of this campaign and help out with the SEO side of things for Purple Bricks
What We Did
As their website was newly built we spent some resource analysing the site from a technical perspective and making sure it's as SEO friendly as possible. Seeing as there was barely enough content on the important landing pages, we also spent some time populating those pages with useful, relevant content, which helped show Google what each page was actually about, and what search terms they are relevant to. Link building was one of the key parts of the strategy for Purple Bricks. We made sure we acquired links from authoritative, relevant websites which aren't just live for SEO reasons. A combination of all these things led to greater visibility on the search engines, and a fantastic early launch of their service.